Privacy Policy - Demystdo

Last Updated: December 31, 2025

1. Introduction

This Privacy Policy explains how Demystdo ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you use our mobile application ("the App") and related services.

By using the App, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Information You Provide

Account Information:

• Email address
• First and last name
• Country code
• Phone number (optional)
• Account preferences

User-Generated Content:

• Recipes you create or modify
• Flour and ingredient libraries
• Batch planning data
• Device settings and configurations
• Preferment recipes

2.2 Automatically Collected Information

Device Information:

• Device type and model
• Operating system and version
• Unique device identifiers
• Mobile network information

Usage Data:

• App features used
• Time and duration of use
• Navigation paths through the App
• Error logs and crash reports

Location Data:

• Approximate location based on IP address (for service optimization)
• We do NOT collect precise GPS location

2.3 Hardware Device Data

When you connect Demystdo bread proofing devices:

• Device serial numbers and identifiers
• Temperature readings
• Humidity levels
• Batch status and timing
• Device settings and configurations
• Firmware version information

2.4 Cookies and Tracking

We use the following tracking technologies:

• Session tokens for authentication
• Local storage for app preferences
• Analytics cookies to understand app usage
• Performance monitoring tools

3. How We Use Your Information

We use your information to:

3.1 Provide Services

• Create and manage your account
• Connect and control your bread proofing devices
• Store and sync your recipes and batch data
• Send notifications about device status
• Provide customer support

3.2 Improve Services

• Analyze app usage patterns
• Fix bugs and improve performance
• Develop new features
• Conduct research and analytics

3.3 Communicate

• Send important service updates
• Respond to your inquiries
• Send push notifications (with your permission)
• Share product updates and tips (with your permission)

3.4 Legal and Security

• Comply with legal obligations
• Enforce our Terms of Service
• Prevent fraud and abuse
• Protect the security of our systems

4. How We Share Your Information

We do NOT sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

Third-party vendors who help us provide services:

• Cloud hosting providers (AWS, Google Cloud, etc.)
• Analytics services (Google Analytics, etc.)
• Push notification services (Firebase Cloud Messaging)
• Customer support tools
• Email delivery services

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal requests (subpoenas, court orders)
• Law enforcement requests
• Protection of our rights and property
• Emergency situations involving safety

4.3 Business Transfers

If Demystdo is acquired or merged, your information may be transferred to the new entity. We will notify you before your information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share information with third parties when you give us explicit consent.

5. Data Retention

We retain your information for as long as necessary to:

• Maintain your account and provide services
• Comply with legal obligations
• Resolve disputes and enforce agreements

Account Data: Retained while your account is active, plus up to 90 days after deletion for backup purposes.

Device Data: Temperature and batch data retained for up to 2 years for historical analysis.

Analytics Data: Aggregated and anonymized data may be retained indefinitely.

6. Your Rights and Choices

6.1 Access and Correction

• You can view and edit your profile information in the App settings
• Request a copy of your data by contacting privacy@demystdo.com

6.2 Deletion

• Delete your account through the App settings
• Request deletion of specific data by contacting us
• Note: Some data may be retained for legal compliance

6.3 Communication Preferences

• Opt out of marketing emails via unsubscribe links
• Disable push notifications in your device settings
• You cannot opt out of essential service communications

6.4 Do Not Track

Our App does not respond to "Do Not Track" browser signals.

6.5 Rights by Jurisdiction

For EU/EEA Users (GDPR):

• Right to access your data
• Right to rectification (correction)
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

For California Users (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information (we don't sell)
• Right to deletion
• Right to non-discrimination for exercising your rights

7. Data Security

We implement appropriate technical and organizational measures to protect your information:

7.1 Security Measures

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for sensitive data
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

7.2 Limitations

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

The App is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

We ensure appropriate safeguards are in place for international transfers:

• Standard Contractual Clauses (EU)
• Adequacy decisions
• Your consent

10. Third-Party Services

The App may contain links to third-party websites or services:

• We are not responsible for their privacy practices
• We encourage you to read their privacy policies
• Third-party services include: Terms of Service links, support documentation

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective when we post the revised policy.

We will notify you of material changes via:

• Email notification
• In-app notification
• Notice on our website

Your continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us:

Email: privacy@demystdo.com or support@demystdo.com

Response Time: We will respond to requests within 30 days.

13. Specific Jurisdiction Notices

13.1 European Union / EEA (GDPR)

We comply with GDPR requirements. Users have rights to access, rectification, erasure, restriction, portability, and objection.

13.2 California (CCPA)

We do not sell personal information. California residents have rights to know what data is collected, request deletion, and non-discrimination.

13.3 Other Jurisdictions

We comply with applicable data protection laws in all jurisdictions where we operate.

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By using the Demystdo App, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.